Term
|
Definition
|
Front
Cover
|
Barcode
|
How the shops scan and sell the product.
|
Buzz words
|
Key words to draw the reader in, such as ‘exclusive’, ‘free’, ‘plus’.
|
Date
|
The release date of the magazine.
|
Issue number
|
The number of the magazine.
|
Main cover line
|
The main story, which will be linked to the picture.
|
Main image
|
A mid shot or close up of artist/group. They will be the main story.
|
Masthead
|
The title of the magazine.
|
Price
|
The amount this costs, often in several currencies.
|
Puff
|
Offers to draw the reader in (freebies).
|
Smaller images
|
Sometimes there are images of what else will be in the magazine.
|
Strapline/tag line
|
The motto of the magazine. It
comes with the masthead.
|
Strip
|
A strip at the top or bottom of the magazine which draws the reader
in and explains what else is going on in the magazine.
|
Sub-lines
|
The other stories which are featuring in the magazine – 5-6 maximum.
|
URL address
|
The web address for the magazine
|
Contents
Page
|
Article
|
The writing about the main image on the front cover.
|
Body copy
|
Industry word for the article.
|
Caption
|
A quote/description of a picture
|
Columns
|
The way in which the page is presented.
|
Double
Page Spread
|
Drop capitals
|
Where the first letter of the paragraphs is bigger and in a different
colour to the other letters.
|
Headline
|
The title for the story.
|
Letter from the editor
|
An introduction to the magazine from the editor. This explains what is in the magazine and
guides the reader to certain aspects of the magazine.
|
Page numbers
|
Guides the reader to the stories, so they can easily find the
stories.
|
Quote
|
Something directly from the interview.
|
Standfirst
|
The first paragraph of the article.
This should reveal the who, what, where, when, how of the story.
|
Sub-heading
|
A smaller phrase, which may help to explain the headline/give more
information.
|
The lead
|
When you write the standfirst in a bolder/bigger font than the rest
of the article.
|
Title
|
All contents pages have the title ‘contents’.
|
General
Terms
|
Anchorage
|
Using text to pin down the meaning of a picture and visa versa.
|
Borders
|
The spaces around the page, pictures and text.
|
By-lines
|
The name of the person who wrote the article.
|
Colour scheme
|
All magazines have a colour scheme, usually 3-4 colours.
|
Genre
|
The category of the magazine.
|
Gutters
|
The gaps between the columns of a text.
|
House style
|
The style of the individual magazine.
Their conventions/identity. You
should be able to recognise the magazine without the masthead, simply from
the house style.
|
Kerning
|
The space between letters
|
Mise-en-scene
|
What is in the picture. What can you see? What colours, props,
setting etc have been used?
|
Mode of address
|
How the magazine talks to the reader – their use of language.
|
Page layout
|
The way in which the page has been set out.
|
Picture credits
|
The name of the person who took the picture.
|
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