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Term
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Definition
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Front
Cover
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Barcode
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How the shops scan and sell the product.
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Buzz words
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Key words to draw the reader in, such as ‘exclusive’, ‘free’, ‘plus’.
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Date
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The release date of the magazine.
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Issue number
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The number of the magazine.
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Main cover line
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The main story, which will be linked to the picture.
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Main image
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A mid shot or close up of artist/group. They will be the main story.
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Masthead
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The title of the magazine.
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Price
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The amount this costs, often in several currencies.
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Puff
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Offers to draw the reader in (freebies).
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Smaller images
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Sometimes there are images of what else will be in the magazine.
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Strapline/tag line
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The motto of the magazine. It
comes with the masthead.
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Strip
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A strip at the top or bottom of the magazine which draws the reader
in and explains what else is going on in the magazine.
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Sub-lines
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The other stories which are featuring in the magazine – 5-6 maximum.
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URL address
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The web address for the magazine
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Contents
Page
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Article
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The writing about the main image on the front cover.
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Body copy
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Industry word for the article.
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Caption
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A quote/description of a picture
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Columns
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The way in which the page is presented.
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Double
Page Spread
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Drop capitals
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Where the first letter of the paragraphs is bigger and in a different
colour to the other letters.
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Headline
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The title for the story.
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Letter from the editor
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An introduction to the magazine from the editor. This explains what is in the magazine and
guides the reader to certain aspects of the magazine.
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Page numbers
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Guides the reader to the stories, so they can easily find the
stories.
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Quote
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Something directly from the interview.
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Standfirst
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The first paragraph of the article.
This should reveal the who, what, where, when, how of the story.
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Sub-heading
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A smaller phrase, which may help to explain the headline/give more
information.
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The lead
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When you write the standfirst in a bolder/bigger font than the rest
of the article.
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Title
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All contents pages have the title ‘contents’.
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General
Terms
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Anchorage
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Using text to pin down the meaning of a picture and visa versa.
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Borders
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The spaces around the page, pictures and text.
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By-lines
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The name of the person who wrote the article.
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Colour scheme
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All magazines have a colour scheme, usually 3-4 colours.
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Genre
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The category of the magazine.
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Gutters
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The gaps between the columns of a text.
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House style
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The style of the individual magazine.
Their conventions/identity. You
should be able to recognise the magazine without the masthead, simply from
the house style.
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Kerning
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The space between letters
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Mise-en-scene
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What is in the picture. What can you see? What colours, props,
setting etc have been used?
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Mode of address
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How the magazine talks to the reader – their use of language.
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Page layout
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The way in which the page has been set out.
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Picture credits
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The name of the person who took the picture.
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